AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy. Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make…
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we…
AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching…
Ensuring your e-commerce website remains functional and efficient on Black Friday is paramount to harnessing peak sales and maintaining brand trust. A website crash during this high-traffic event not only leads to lost revenue but can significantly tarnish your brand’s…
Your website is the centerpiece of your online presence. It’s where you interact with your customers the most, explain the benefits of your services, and sell your products. That means you need a fast, reliable, secure, and easy-to-use hosting provider…
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts.…
A look back at this year’s trends in email marketing and what to look forward to next year. t’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had…
Choosing the right hosting solution for your small business site is crucial. Discover what strategy fits your business needs and keeps your customers happy. Every modern business needs a website, but do you know what kind of hosting you should use? The…
Domain names that are truly free are available, but care should be taken in ensuring that they are truly free. Free domain names can be a great option in particular for someone who is looking to create a small website.…
Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience.…